Arrow ECS IBM Group Newsletter

Why Dynamic Infrastructure for Midmarket?

A dynamic infrastructure is designed to help midsize companies reduce costs, better manage risk and improve service in today's highly interconnected and intelligent world. Find out more at the IBM Dynamic Infrastructure site at: http://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/smb_sp_di_index.html (IBM ID and password Required)

In addition, check out the new tool: Dynamic Infrastructure navigator

Use the navigator to help you determine which offerings best fit your client’s needs through a self passed assessment to help you find the right solution for your customers!

NEW Trumba Calendar on Navigator!

The events calendar located in the IBM Group Portal and Navigator newsletter has been updated to provide better customized reminders to work directly with your calendar. This new tool will allow you and your partners to view upcoming webinars and events.  Arrow events show up in red on the calendar and when you scroll over each event the webinar shows up under your cursor.  Also, when clicking into the calendar, you can select events and choose the following areas to send it to your choice of calendar, text or email reminder, or simply notify others.  We can’t wait to see you at Arrow events because we know you won’t miss out with Trumba reminders, and emails! Check it out by viewing the link.

Lead Generation and Account Profiling Available on the Arrow ECS MPower Portal

Lead Generation and Account Profiling are two deliverables rolled into one marketing campaign. This campaign will enable you to gather more intelligence on your prospects so you can better understand how to penetrate the market. The primary deliverables for the campaign are 200 completed profiles and five BANT(Budget, Authority, Need, Timing) qualified meetings.  These phone or face-to-face appointments are set with prospects for a specific time and date.

Check out the details on the Arrow ECS MPower Portal.

PS. Don’t know much about the MPower portal? Take a quick tour by clicking here.

IBM introduces Territory Industry Potential

IBM is introducing a new midmarket resource: Territory Industry Potential (TIPS) tool. Find out more details on the MPower portal!

P.S. Not an MPower Partner? Find out more!

Take advantage of NEW lead generation programs and services on the MPower SmartCart.

#1 High Availability and Disaster Recovery (HA/DR) for Power Systems

Lead Generation Services and Program include:

Campaigns

• Appointment-Setting
• Executive Door Opener
• Five-Touch Lead Nurturing 

Customized Marketing Deliverables

These resources can be downloaded and customized with your company logo and contact information.

• Solution Data Sheet
• Direct Mail
• Email Template
• Event Invitation

Note: You can also download a telemarketing guide to assist your sales representatives with identifying market opportunities.

Event Packages

• Onsite Event
• Tradeshow/Exhibition
• Webinar

Press Releases and Media Distributions

White Papers

Case Studies

#2 Web Syndication

All IBM PartnerWorld registered business partners can access this service from WebCollage to enhance your website with key IBM marketing assets to help your company generate leads and drive sales --without the expense of a creative or technical resource.

How it works?

1. Customer accesses BP's site and navigates to the IBM Showcase Area
2. The page returned from the BP's site triggers the request for content from Syndicator
3. Syndicator accesses the WebCollages's IBM Brand Showcase site and retrieves the relevant content
4. Content from the IBM Brand Showcase site is dynamically customized to fit and integrate with BP's site
5. Customer accesses multiple IBM Brand Showcase pages while remaining inside the BP's site

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Click here to access all lead generation programs/services and Marketing Tools on MPower

PS. Don’t know much about the MPower portal? Take a quick tour by clicking here.

Important MPower News From Arrow ECS

Dear Valued Business Partner:

When you’re successful, we’re successful. That’s why we wanted to let you know about a few success-enhancing additions to the MPower portal.

We’ve recently added several new resources and tools to help you ramp up on two of the hottest technologies in the IBM portfolio: IBM N Series Storage and IBM XIV Storage System.

These resources give you a turnkey strategy for engaging with prospects and turning more of those opportunities into closed sales.

For a quick on-ramp of IBM N Series, click here.

For a quick on-ramp of IBM XIV, click here.

Thanks again for partnering with Arrow ECS.

Sincerely,

Arrow MPower Team


PS. Don’t know much about the MPower portal? Take a quick tour by clicking here.

IBM Blades – Putting Dollar Figures to Soft Costs

Most sales come down to cost return on investment and IBM Blades are no exception to this. Blades are becoming more prevalent as a platform but in the Midmarket space, it is hard to crack the initial investment barrier objections of the architecture.

 

How to Open Budget Doors – IT Sales in a Cost Conscious Economy

For many companies, IT budgets on the surface appear nearly frozen. In sales, we are having a plethora conversations about how the customer wants to do things in the IT space, but budgets will not be approved due to cost savings. The question is, what can we do to keep our sales moving?

IBM Brand Power Stronger Than Ever

The Interbrand/BusinessWeek  100 “Best Global Brands” report was just released, and it includes great news for IBM partners. For the second year in a row, IBM retained the No. 2 spot among the world’s most recognized and admired brands while also improving its brand value by 2 percentage points.

That means IBM is the second strongest brand in the world (after consumer powerhouse, Coca-Cola). Just as important, Best Global Brands reveals that IBM’s revenues and patent awards are up despite challenging economy. Plus, IBM is continuing to invest in the technologies and services that will help to ensure more strong growth in the months ahead.

So what’s the bottom line for business partners? With IBM – and the MPower Partner Program, SmartCart, and other marketing initiatives from Arrow ECS – you have a huge amount of brand muscle (and instant credibility) at your disposal. That’s something few other technology providers can offer their partners.

To read the full report, click here or go to http://www.thebestglobalbrands.com/.

Take advantage of the campaigns for software on the Smart Cart.

Download and leverage strategically sound, timely and creative campaigns that leverage the experience, expertise and market presence of Arrow ECS and our vendor partners.

The NEW campaigns posted on the SmartCart include:

• Executive Door Opener
• IT Appointment Setting
• Lead Nurturing and Cultivation 5 Touch Program
• On-site Event Promotion
• Trade Show Exhibition Promotion
• Webinar Promotion

All these new campaigns are available on the SmartCart which will help cultivate your business opportunities.