IBM is announcing enhancements to the 2010 IBM North America Mid-Market Co-Marketing Offering to IBM Business Partners -- Solution Providers and Resellers. The funding has been doubled for the second round, and we are announcing a new incremental third round of funding. Inquiries about this offering may be directed to the IBM Mid-Market Co-Marketing Offering Team: Jennifer Stowell at jstowell@us.ibm.com, Kathy Pavlik at kpavlik@us.ibm.com or Kim Johnson at kajohns@us.ibm.com.
Double your money in the second half with the 2010 IBM Mid-Market Co-Marketing Offering
IBM Business Partner and Mid-Market Marketing is announcing enhancements to the current 2010 IBM North America Mid-Market Co-Marketing offering (see IBM Channel Communications Letter CC1004-111) to accelerate demand generation and revenue growth in the Mid-Market segment. The available funding has been doubled for the second round of funds for eligible IBM Business Partners. More significantly, we are announcing a new incremental round of funding with no matching requirement for those Business Partners who have completed the first two rounds, have an approved claim in by September 30, 2010, and have generated at least one win in the IBM Mid-Market segment. This new round -- fully funded by IBM -- will be provided to those Business Partners who have reported leads and captured one Mid-Market win in Global Partner Portal (GPP) using the tactic codes provided, as outlined in the attached terms and conditions.
The new funding model is described in the table below:
|
|
Round 1 |
Round 2 |
NEW
Round 3 |
|
Premier |
$10K (all amounts in USD) |
$20K |
$20K |
|
Advanced |
$8K |
$16K |
$16K |
|
Member |
$5K |
$10K |
$10K |
Complementing these enhancements, TSL Marketing (TSL) is making it easier for Business Partners to quickly deploy co-marketing campaigns in the second half of 2010 by running specific campaign themes tied to priority Mid-Market client needs. TSL has launched campaign themes focused on: Virtualization, Rational, Power7, and Managed Services. Contact TSL today for future campaign themes and to leverage your IBM Mid-Market Co-Marketing funding: http://info.tslmarketing.com/BPcontactus or call TSL at 877-241-8546.
Business Partner Eligibility:
The IBM PartnerWorld participation level and prior revenue attainment are instrumental in determining each Business Partner's eligibility for, and the level of co-funded dollars available through, the Mid-Market Co-Marketing Offering. This new offering enhancement is only available to our Mid-Market Core Offering Business Partners who have a combined IBM Hardware and Software revenue of at least $150,000 USD for the period from Q4 2008 through Q3 2009 inclusive.
For complete details, refer to the attachment.
Inquiries about this offering may be directed to the IBM Mid-Market Co-Marketing Offering Team: Jennifer Stowell at jstowell@us.ibm.com, Kathy Pavlik at kpavlik@us.ibm.com or Kim Johnson at kajohns@us.ibm.com. Business Partners wishing to confirm their eligibility and begin developing their marketing plan may contact TSL Marketing at ibmsupport@tslmarketing.com or by visiting http://info.tslmarketing.com/BPcontactus to complete a contact inquiry. You may also call TSL Marketing at 443-718-4252.
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