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IBM Outlines Midmarket Channel Strategy For 2010

 IBM is making many increases to their marketing and demand generation programs.

According  to the Channel Web article, IBM Outlines Midmarket Channel Strategy For 2010, "The midmarket is a business partner-led market. We will substantially increase our marketing investments with partners," vowed Rich Hume, general manager of IBM's Global Business Partners program, in an interview. He said the vendor is shifting "substantial" resources to the midmarket effort "and making the channel more self-sufficient."

Read More in ChannelWeb's article IBM Outlines Midmarket Channel Strategy For 2010.

Posted on 04/13/2010 at 08:15 AM in Midmarket |

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