Announcing Territory Industry Potential Spend -- a valuable tool for Arrow Partners to identify midmarket opportunities
Announcing Territory Industry Potential Spend -- a valuable tool to identify midmarket opportunityIBM is dedicated to simplifying our approach to the midmarket. We continue to commit resources to enable IBM Business Partners to lead in this fast growing space, backing Business Partners with tools and enablement assets. By helping you to identify areas of opportunity for investment, you will be better positioned to drive new midmarket opportunities.
IBM is introducing the Territory Industry Potential Spend (TIPS) tool, a valuable new midmarket resource designed to help you identify where the revenue opportunity may exist, territory by territory in North America. TIPS can help you determine where to focus your marketing and sales efforts by showing you the relative revenue opportunity by industry within each territory. It is being offered to all IBM Business Partner firms in North America at no charge.
TIPS opportunity data is provided for each IBM North American midmarket sales coverage territory, and is scheduled to be refreshed approximately every six months. Within each territory you will see:
- The estimated number of enterprises by industry
- Those industries that are spending the most (or the least) on technology
- The annual IT spending growth rates for each industry
To access this
IBM Business Partner Confidential and for more information on how to leverage TIPS, send your request to
tipsline@us.ibm.com.
Ensuring your success as our primary route in the midmarket is our priority. We trust this tool will allow you to quickly zoom in on the areas with the biggest return for your firm, driving incremental business.