5 Touch Program - A NEW demand generation offering now available on the MPower SmartCart.
"True lead nurturing, a long-term approach to building the pipeline, has become even more critical to integrated marketing. Traditional lead generation campaigns, while an effective method of building the sales funnel, tend to be more focused on the short-term sale. With the saturation of the market for key technology solutions, it has become even more critical for vendors to truly understand their prospect base and target audience, opening up the opportunity for more targeted, relevant messages and solutions to be provided. It's not "what can you do," but "what can you do for ME?" In turn, and especially in the current economic climate, companies are slower to commit to spending on new solutions unless there's a strong ROI presented. More time is spent on evaluating and analyzing the options. With a solid lead nurturing program, the likelihood that name recognition, both from the solution and vendor side, will remain in the purchaser's mind when the time comes time for organizations to make that critical choice." - Alan Feldman, Regional Sales Manager, Winn Technology Group
By following up and nurturing your targets, valuable prospects can be identified, cultivated and delivered to your sales team for action. Click here to see the Lead Nurturing and Cultivation 5 Touch Program
To become an MPower Partner click here.
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